The Story Behind the Spark

Hi, I’m Christy!

A brand marketer, book lover, and the woman behind Ink & Ember.

I’ve spent the last 20 years building brands for other people. Big ones. Global ones.

The kind of brands with teams, budgets, and polished campaigns.

But somewhere between the deadlines and the strategy decks, I fell back in love with something simple: reading.

Specifically? Romantasy.

The stories that keep you awake at 3am with your heart racing and your imagination lit up.

That spark turned into a flame… and eventually, into Ink & Ember.

Why I Created Ink & Ember

I wanted a place where the magic we feel in books could live in the real world, through candles that smell like fictional worlds, merch that speaks our language, and moments that feel like stepping into the pages.

But this brand isn’t just about products. It’s about the journey.

After two decades behind the scenes, I’m finally stepping into the story myself, building this brand openly, honestly, and imperfectly.

I’m sharing what I learn, what I test, what works, what doesn’t, and how I use AI + storytelling to create something I’m proud of.

Ink & Ember is both:

🕯 a romantasy-inspired lifestyle brand
🔥 and a real-time experiment in creativity, courage, and brand building

What You’ll Find Here

• candles inspired by your favorite tropes & characters
  
• cozy book-lover merch
  
• tiny pieces of magic for your home
  
• and the behind-the-scenes journey of how it all comes to life
  

If you’re a romantasy reader, a creator, a dreamer, or someone who just loves cozy things… you’re already part of this world.

The Ember You Carry

Ink & Ember is a reminder that every story starts small, with a spark.

And what you do with that spark? That’s where the magic begins.

Thanks for being here with me, truly.

I can’t wait to see where this story goes.

— Christy